To be consistent with our values of imagination and innovation, we select data collection techniques and methodologies that suit the needs of the client while maintaining standards of integrity. A sample of techniques are listed below.

Qualitative Techniques: Techniques that focus on data in word or picture format. These techniques focus on description, exploration, interpretation of a particular concept or phenomenon. Types of qualitative techniques include

  • interviews
  • focus groups
  • observations
  • journal analysis

Quantitative Techniques: Techniques that focus on data in number format. These techniques focus on description, prediction, explanation, and causation of a particular concept or phenomenon. Types of quantitative data collection techniques include

  • structured interviews
  • surveys
  • attitudinal scales
  • knowledge-based tests
  • behavioral data
  • medical tests
  • skill-based assessments

Mixed Methods: Mixed methodologies include both qualitative and quantitative data collection techniques to tap into a broader perspective that moves beyond a particular methodological philosophy.